The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the global fresh produce and floral supply chain. The association is the combination of the Produce Marketing Association (PMA, founded in 1949) and the United Fresh Produce Association (UFPA, founded in 1904).

IFPA's Southern Africa Conference has become an essential event on Southern Africa's fresh produce industry calendar. This year's conference is set to take place from 1 to 3 August at the Century City Conference Centre, Century City, Cape Town, South Africa.

"The IFPA Southern Africa Conference is one of the most important and exciting events on the South African fresh produce industry calendar," says Jaco Oosthuizen, IFPA Southern Africa Country Council Chair. "The subjects under discussion are relevant to all industry role players, who will greatly benefit from exposure to the insights and ideas of local and international experts in their fields. The opportunity to grow relationships with new and old business partners and colleagues is also a major attraction for everyone involved, myself included!"

Programme Overview

The conference programme includes keynote and educational sessions covering the following topics: demand creation, market needs, consumer trends, and logistics and infrastructure solutions.

Attendees can look forward to an on-stage talk show with Bruce Whitfield, 702 Talk Radio and The Money Show, and key industry leaders who have adapted to challenging conditions. IFPA CEO Cathy Burns will present on the state of the Southern African fresh produce industry, and Rubab Abdoolla from Euromonitor will explain how to use consumer trends analysis to stay competitive and grow sales in the year ahead and beyond. The director of sustainability at IFPA, Tamara Muruetagoiena will participate in a highly relevant panel discussion on solving sustainability and logistics issues. More exciting speakers will be announced in the following weeks.

The Southern Africa Conference also includes:

• A tradeshow
• Welcome Reception
• Women's Fresh Perspectives Breakfast
• Executive Leadership Summit (members only)
• VIP Members-only Event

Women's Fresh Perspectives Breakfast

The Women's Breakfast is back by popular demand! We believe empowered women empower others. Focused on leadership, this conference is where women bring to life the best of who they are and where businesses leverage this competitive advantage. Individual places or tables may be booked for the breakfast.

Register before/on 7 July 2023 to qualify for early bird discount rates.

For more information and to register, visit our website at www.freshproduce.com/events/the-southern-africa-conference

Registration and Trade Show Questions:

Scatterlings Conference and Events

​​​​Charné Millet-Clay

Mobile: +27 82 892 2334

Email:  This email address is being protected from spambots. You need JavaScript enabled to view it.

Programme and Sponsorship Questions

Jane Strijdom

SA Marketing & Membership Manager

Mobile: +27 72 619 6611

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.